SGUS PROGRAMME IN SPORT MANAGEMENT & MARKETING (SGUS BMC8)

  • SGUS PROGRAMME IN SPORT MANAGEMENT & MARKETING (SGUS BMC8)

    About the Course

    The SGUS Programme in Sport Management and Marketing aims to provide participants with in-depth understanding of the sport industry, the nature of sport as a business and its opportunities for Singapore, both regionally and globally. Through this course, participants will gain a deeper understanding of sport management and sport marketing. As the only specialist diploma that combines sport, management and marketing, participants will be equipped with the skills to pursue a career in sport business as well as further their education in the field of sport.

    This SGUS programme consists of:
    • Post Diploma Certificate in Sport Management (4 modules)
    • Post Diploma Certificate in Sport Marketing (4 modules)
    • Effective Business Writing Skills module
    • Data Visualisation for Business module
    • Spreadsheet Applications module

    Participants will receive a Post-Diploma Certificate upon successful completion of each Post Diploma Certificate and will be conferred a Specialist Diploma in Sport Management & Marketing upon obtaining the two Post-Diploma Certificates.

  • Target Participants

    The course is targeted at:

    • Professionals, managers and executives in marketing who want to specialise their knowledge, skills and capabilities in the areas of sport management and sports marketing
    • Sports practitioners who are keen to upgrade their knowledge, skills and capabilities in the areas of management and marketing in the sports industry

  • Admission Requirements

    •A diploma from a local polytechnic or degree with minimum of 1 year of work experience, preferably in a related field.
    •Holders of other equivalent academic qualification from foreign institutions will be considered on a case-by-case basis.

    Recognition of Prior Learning (RPL)

    Applicants who do not meet the entry requirements may be considered for admission to the course based on:

    Evidence of at least 5 years of relevant working experience; OR
    Supporting evidence of competency readiness.
    Suitable applicants who are shortlisted may be invited for an/a interview and/or proficiency test.  The Polytechnic reserves the right to shortlist and admit applicants.

  • Course schedule (conducting days & time)

    Course duration is from 1 Dec 2020 to 31 May 2021 and classes are conducted on Tuesdays & Thursdays (Full day).

  • What You'll Study

    POST-DIPLOMA CERTIFICATE IN SPORT MANAGEMENT

    Module 1: THE BUSINESS OF SPORT

    Module 2: SPORT MGMT DEVELOPMENT IN SINGAPORE

    Module 3: SPORTS EVENT MANAGEMENT

    Module 4: SPORT MGMT IN A CHANGING LANDSCAPE

    POST-DIPLOMA CERTIFICATE IN SPORT MARKETING

    Module 1: SPORT MARKETING

    Module 2: INTEGRATED SPORT MARKETING PROJECT

    Module 3: SPORT SPONSORSHIP & PUBLICITY

    Module 4: SPORT COMMUNICATIONS

  • Course Fees and Funding

    Nett Course Fee payable for Singaporeans & Permanent Residents (incl GST): $500.00 

    Applicants may use SkillsFuture Credit to offset the Nett Course Fee.

  • Contact for course enquiries

    Mr CHAN ADRIAN, adrian_chan@nyp.edu.sg, Tel No:6550-1178

  • Remarks

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