Marketers in the Hospitality industry today use a combination of traditional media (TV, radio, print) as well as digital media to compete for customers. This course aims to provide participants with the basic elements of digital marketing tools (including content marketing, search engine marketing/optimization etc) and how this knowledge could enable companies to extend their reach to prospective customers.
Christine is a passionate marketing specialist with 10 years of digital marketing, marketing communication and branding experience. She was trained in traditional retail marketing but became an accidental digital marketer when she joins BMW in 2010. At BMW, she was given the opportunity to spearhead all topics relating to the website, mobile app, digital marketing and social media. She, later on, joined a Singapore budget airline and led the digital and social media team and is responsible to head the digital and social media operations for a brand merger project.