This new specialist diploma aims at developing participants in a thought process with User-Centric Design approach to create innovative and encompassing solutions for the organisation and businesses. Participants will gain a deep understanding of Service Experience Design, an emerging area of discipline that generates well thought out experiences through a holistic and systematic approach. Participants will also learn about cross-disciplinary practice employing various skills in design, ethnography research, behavioural insights, experience mapping, business innovation, service marketing, communications and project management. This would enable the individual to widen his or her job scope horizontally across the various departments within the organisation or company. Participants will be able to contribute effectively as a catalyst at an executive management level in the company to drive innovations.