About the Course

The Specialist Diploma in Digital Content Creation for E-Commerce complements existing training in industrial, product, interior, visual communication, business, marketing and experience design.   NYP’s School of Design (SDN) together with the Singapore Institute of Retail Studies (SIRS), the appointed national training institute for retail, co-created this Specialist Diploma under the SkillsFuture Work-Study Post Diploma programme. The Programme aims to deepen the skills of the post-diploma graduates from design and business backgrounds and equip them with the skills to support organisations and businesses in creating and delivering engaging contents across multiple digital channels. You will learn: E-Commerce, content creation & management skills to enhance online business competitiveness through different marketing strategies and content development along with analytics software tools Empathy techniques to develop consumer insights and provide omni-channel customer experience for sustained E-Commerce success. Market strategies and management skills to better manage clients and projects. Online marketing and media strategies derived from analytical insights to funnel traffic to digital platforms.
  • Target Participants

    Singaporean or PRs who have graduated from a Polytechnic and/or ORD-ed from NS within 5 years of enrolment
  • Certification

    Specialist Diploma in Digital Content Creation for E-Commerce
  • Admission Requirements

    A relevant Polytechnic Diploma in Design, Business, Interactive Media, Mass Communication or Information Technology disciplines. Applicants who do not meet the entry requirements may still be considered for admission on case by case basis. Please contact the CET Administration in School of Design to enquire about the application. Suitable applicants who are shortlisted will have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants
  • Course schedule (conducting days & time)

    Thursdays, 9am to 5pm
  • What You'll Study

  • Key benefits of programme

    Upon completion of the course, participants will be able to: Create an analytics measurement plan and execute research to gather data and ascertain the feasibility of implementing new digital content and services for an organisation and its stakeholders. Collaborate with teams and create new digital content ideas and concepts using visual and verbal elements for a brand’s designated audience. Establish a style guide for an organisation and work with media planners and production teams to produce digital content to communicate its results on digital channels. Create a social media marketing strategy and ascertain the feasibility of implementing social media strategies by deriving insights from data analytic tools on social media platforms. Collaborate with teams and develop a content strategy that ensures accuracy and consistency in language, style and tone. Plan a channel strategy and evaluate the feasibility and viability of digital content and channels to communicate ideas to internal and external stakeholders.
  • Course Fees and Funding

    Full Time Diploma Graduates from the Class of 2021 and 2020 and graduates who complete their National Service in year 2021 and 2020 can sign up for one free Specialist Diploma course offered by NYP

  • Contact for course enquiries

    Ms CHEN KAREN, karen_chen@nyp.edu.sg, Tel No:65501967
    Mr YAP JEFFREY, jeffrey_yap@nyp.edu.sg, Tel No:65501934
  • Remarks

    NYP reserves the right to reschedule/cancel any course and amend the fees/info without prior notice.
  • Attachments