The Specialist Diploma in Digital Content Creation for E-Commerce complements existing training in industrial, product, interior, visual communication, business, marketing and experience design.
NYP’s School of Design (SDN) together with the Singapore Institute of Retail Studies (SIRS), the appointed national training institute for retail, co-created this Specialist Diploma under the SkillsFuture Work-Study Post Diploma programme. The Programme aims to deepen the skills of the post-diploma graduates from design and business backgrounds and equip them with the skills to support organisations and businesses in creating and delivering engaging contents across multiple digital channels.
You will learn:
E-Commerce, content creation & management skills to enhance online business competitiveness through different marketing strategies and content development along with analytics software tools
Empathy techniques to develop consumer insights and provide omni-channel customer experience for sustained E-Commerce success.
Market strategies and management skills to better manage clients and projects.
Online marketing and media strategies derived from analytical insights to funnel traffic to digital platforms.