The new Meetings, Incentives, Conventions & Exhibitions (MICE) industry landscape will require a whole new skill set, beyond that of the traditional event manager. As digital and hybrid events become new mainstream, event managers must develop digital literacy, and gain understanding of media and streaming technology. This course, co-developed with GEVME, will help you effectively plan, produce and measure results of digital events so as to be future-ready for the MICE industry in this new digital economy. GEVME is a Singapore-based virtual event platform.
Jonathan is the VP of Design and Co-Founder of GEVME. He has over 15 years of experience conceptualising cutting-edge technology for the events industry. Having graduated from Curtin University in Australia with a degree in Design, he went on to co-found GlobalSign.in (parent company of GEVME) which is now a leading event technology provider with offices in Singapore, France, Australia, India, Myanmar and the US. The products he designed are used by some of the largest corporations such as IBM, Danone, Starbucks and Forbes for their most important events. He recently conceptualised the Virtual Event Builder that allows event professionals to build fully customised virtual experiences visually - without any code.
Jasmine is a self-confessed tech geek who has fully embraced the possibilities that virtual events present. Having worked with amazing event teams on hospitality-focussed travel incentives, large conferences, sports events, sales kick-offs and team-building experiences, she has witnessed how digitalisation had changed the way event managers work and in this most recent acceleration in event tech innovation has completely transformed the role into that of a digital event manager. With her 16 years of experience running corporate events from both the operations and production perspective, she looks forward to helping you find your feet in virtual events and taking a leap together into the future.
Cheong Yoke Chun, Adjunct Lecturer
Ms Cheong Yoke Chun has always known that she wanted to be in the service and hospitality industry. In the course of her career, she has been fortunate to have the opportunities to work in the hotel, PCO, and DMC sectors, managing conferences and events in Singapore, as well as the Asia Pacific region. She truly believes that each event is unique and that it is always possible to learn something new.? These words could not be more meaningful when COVID-19 brought the world to a screeching halt in early 2020 and overnight, she had to learn new skillsets?of managing?virtual events until business events become?feasible again.?
?Yoke Chun is a quintessential Singaporean, who loves her city?s diversity and cultures. As a licensed tour guide, she enjoys showing the nooks and crannies of Singapore and volunteers at the National Gallery of Singapore as a museum docent in her free time.