ENGAGING F&B CUSTOMERS ON SOCIAL MEDIA

  • ENGAGING F&B CUSTOMERS ON SOCIAL MEDIA

    About the Course

    This course provides learners with foundational understanding on how to engage F&B customers on social media. Participants will acquire social media marketing strategies for F&B businesses, learn how to plan an online marketing campaign, create engaging digital content for social media, and track viewership and analyse responses using data analytics.

    Trainer Profile:

    Linda Lim, Course Manager

    Linda started her career with the Four Seasons Hotels & Resorts before moving into a regional role in Business-to-Business marketing and corporate training. She joined NYP in 2011 to groom the next generation.

    Passionate about hospitality, business and food and beverage, Linda frequently conducts trainings in hospitality and business-related areas such as menu planning, revenue management etc. She is a holder of Bachelor of Business Studies (Hospitality & Tourism Management) with Merit from Nanyang Technological University and is currently pursuing MBA from Ecole Hoteliere de Lausanne.

  • Course Outline

    1. Social media marketing strategies for F&B businesses

    2. Planning a digital marketing campaign

    3. Creating engaging digital content for social media

  • Target Participants

    Entrepreneurs and Sales & Marketing Executives in F&B industry seeking to deepen or broaden their skills in this area to expand their customer reach

     

  • Certification

    Certificate of Completion

  • Admission Requirements

    No Minimum Requirements

  • Course schedule (conducting days & time)

    11 October 2021

    9am - 5pm

     

  • What You'll Study

    ENGAGING F&B CUSTOMERS ON SOCIAL MEDIA
  • Course Fees and Funding

    Please refer to course brochure.

  • Contact for course enquiries

    Ms TEO SHALYNN, shalynn_teo@nyp.edu.sg, Tel No:6550-1094

  • Remarks

    NYP reserves the right to reschedule/cancel any prog and amend the fees/info without prior notice.