This course provides learners with foundational understanding on how to engage F&B customers on social media. Participants will acquire social media marketing strategies for F&B businesses, learn how to plan an online marketing campaign, create engaging digital content for social media, and track viewership and analyse responses using data analytics.
Linda Lim, Course Manager
Linda started her career with the Four Seasons Hotels & Resorts before moving into a regional role in Business-to-Business marketing and corporate training. She joined NYP in 2011 to groom the next generation.
Passionate about hospitality, business and food and beverage, Linda frequently conducts trainings in hospitality and business-related areas such as menu planning, revenue management etc. She is a holder of Bachelor of Business Studies (Hospitality & Tourism Management) with Merit from Nanyang Technological University and is currently pursuing MBA from Ecole Hoteliere de Lausanne.