DIGITAL MARKETING FOR HOSPITALITY MANAGEMENT: A PRACTICAL APPROACH

  • DIGITAL MARKETING FOR HOSPITALITY MANAGEMENT: A PRACTICAL APPROACH

    About the Course

    Marketers in the Hospitality industry today use a combination of traditional media (TV, radio, print) as well as digital media to compete for customers. This course aims to provide participants with the basic elements of digital marketing tools (including content marketing, search engine marketing/optimization etc) and how this knowledge could enable companies to extend their reach to prospective customers.

    Trainer Profile:

    Christine Tan, Lecturer

    Christine is a passionate marketing specialist with 10 years of digital marketing, marketing communication and branding experience. She was trained in traditional retail marketing but became an accidental digital marketer when she joins BMW in 2010. At BMW, she was given the opportunity to spearhead all topics relating to the website, mobile app, digital marketing and social media. She, later on, joined a Singapore budget airline and led the digital and social media team and is responsible to head the digital and social media operations for a brand merger project.

  • Course Outline

    1. Understand the Digital Marketing Trends in Hospitality Industry

    2. Learn About the Always-connected Consumer in the Digital Era

    3. Learn Insights into Content Development on Social Media Platforms

    4. Evaluate the Effectiveness of Different Digital Marketing Tools & Social Media Platforms such as Email Marketing, SEO/SEM, Influencer Marketing and Facebook/Instagram

    5. Develop Digital Marketing and Social Media KPI for your Campaign

  • Target Participants

    Sales & Marketing Executives in the Hospitality sector seeking to deepen or broaden their skills in this area.

  • Certification

    Certificate of Completion

  • Admission Requirements

    No Minimum Requirement

  • Course schedule (conducting days & time)

    22 September 2021

    9am – 5pm

  • What You'll Study

    DIGITAL MARKETING FOR HOSPITALITY MANAGEMENT: A PRACTICAL APPROACH
  • Course Fees and Funding

    Please refer to course brochure.

  • Contact for course enquiries

  • Remarks

    NYP reserves the right to reschedule/cancel any prog and amend the fees/info without prior notice.