IMPROVING CUSTOMER RETAIL EXPERIENCES & ENGAGEMENT THROUGH DIGITAL MEANS

  • IMPROVING CUSTOMER RETAIL EXPERIENCES & ENGAGEMENT THROUGH DIGITAL MEANS

    About the Course

    In this digital transformation landscape, retailers are introducing technologies and applications to create seamless shopping experiences for customers through an omnichannel approach covering all the different physical, digital and communications touchpoints, such as virtual mirror, online store and social media platforms like FaceBook and Instagram. This short course will equip learners with the knowledge and skills required to add value to the retail value chain with the right customer-oriented and service mind-sets and processes. Learners will be able to improve performance in creating an experiential and engaging shopping experience for customers in this digital age.

    Trainer Profiles:

    Seah Weixiang, Lecturer (E-commerce and Retail Management)

    Weixiang has more than 10 years of experience in the retail industry mainly in convenience store, supermarket, e-commerce start-up. His expertise are in category management, strategic planning, merchandising and operational management.

    Currently, Weixiang supports development, planning, marketing, operations, logistic support and training for both online and offline retailing platforms for Omni-Channel Retail Centre (OCRC – a business centre in NYP). Weixiang also designs curriculum, plan and deliver lessons in Retail Buying & Ethics and Retail Merchandising & Analytics. He holds a MBA (Retail Management) from The University of Stirling under the National Retail Scholarship 2014 that is awarded by Singapore Retailers Association (SRA).

    Jeoffre Chan, Senior Lecturer

    Jay has amassed over 20 years in the field of customer experience across multiple touchpoints, industries and geographies. Since joining NYP in 2014, he has been leading students in School of Business Management’s Customer Experience and Analytics Centre (CEAC) to deliver various services for various industry sponsors.

    Apart from conducting the regular classes to students and adult learners, Jay also specializes in customer service and communication skills for various learner profiles. He is passionate about helping learners gain skills, confidence and personal growth. Jay holds a Masters in Business Administration from NTU Business School.

  • Course Aim

    1. Learn about the omni-channel approach

    2. Value add to the retail value chain with the right customer-oriented and service mind-sets with processes

    3. Engage retail customers through social media

  • Target Participants

    Retail Operations Executives and Managers seeking to deepen or broaden their skills in this area.

  • Certification

    Certificate of Completion

  • Admission Requirements

    No Minimum Requirements

  • Course schedule (conducting days & time)

    17 September 2021

    9am - 5pm

  • What You'll Study

    IMPROVING CUSTOMER RETAIL EXPERIENCES & ENGAGEMENT THROUGH DIGITAL MEANS
  • Course Fees and Funding

    Please refer to course brochure.

  • Contact for course enquiries

  • Remarks

    NYP reserves the right to reschedule/cancel any prog and amend the fees/info without prior notice.