COMMUNICATE YOUR INNOVATION STORY THROUGH STORY MAPPING

  • COMMUNICATE YOUR INNOVATION STORY THROUGH STORY MAPPING

    About the Course

    The course will harness the use of online software and e-templates to create story maps for interactive media and effective business message design. Story Mapping is often used as part of a company’s Digital Marketing strategy and Branding Management to communicate its product/service value to consumers through its website, social media and e-commerce platforms. It is also an integral tool used in the Design Thinking (DT) process and articulation of final business strategy. 

    Trainer Profile:

    Chris Pang, Senior Lecturer

    Chris has over 15 years of experience working with technology companies like HP, Cisco as a senior consultant and certified trainer on sales enablement and skills coaching.

    Passionate about using technology in business and education to create innovations. He holds Masters in Mass Communication; as well as Technopreneurship and Innovation.

  • Course Outline

    Participants will be able to:
    - Use story mapping to discover tangible value in innovative products and services
    - Use story mapping tools to create a pathway for creating powerful customer or user-focused stories
    - Create a story map to tell your company's or your personal innovation story for a proposal or pitch!

  • Target Participants

    Entrepreneurs, Marketing and Business Development, Executives, Trainers

  • Certification

    Certificate of Participation

  • Admission Requirements

    No Minimum Requirement

  • Course schedule (conducting days & time)

    17 September 2021

    9am – 5pm

  • What You'll Study

    COMMUNICATE YOUR INNOVATION STORY THROUGH STORY MAPPING
  • Course Fees and Funding

    Please refer to course brochure.

  • Contact for course enquiries

    Mr CHONG RAYMOND, raymond_chong@nyp.edu.sg, Tel No:6550-1179

  • Remarks

    NYP reserves the right to reschedule/cancel any prog and amend the fees/info without prior notice.